Office Design Perfection Bottled at Coca Cola’s New London HQ

Richard
Workplace

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Greeting visitors at the entrance to No. 1 Wimpole Street, WC1 is a hand painted signage artwork by Acrylicize that’s just one of many indications that you’re stepping into the new home of Coca-Cola UK.

Home to some 300 employees, the 1920s building has undergone a complete redesign with award-winning architectural design firm MoreySmith at the helm. Award-winning art studio Acrylicize worked alongside MoreySmith to create a bespoke art scheme for the space, which includes a mezzanine, loft and expansive rooftop garden.

But forget a few logos here and there and framed historical achievements on the walls; in order to convey and suitably capture the energy and history of the iconic brand, Acrylicize designed and created an extensive heritage display wall. Focusing on a mix of the old and new, archive items sit alongside brand-new art installations that reflect a modern take on the brand.

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Featuring handmade art installations, memorabilia items, iconic advertising and retro imagery plus neon art features, the wall, which runs through the centre of the building and across three storeys, is a lesson in branding 101 for employees to engage with and possibly even learn a few little-known stories from the brand’s history.

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From hand painted Coca-Cola signage by a crack team flown in from the USA and UK, to memorabilia handpicked from the Atlanta archive, there is no historical stone left unturned.

Further along the wall is a bespoke intelligent LED screen, made from 4,500 recycled Coca-Cola bottles, displaying a series of bespoke themed visuals designed by acrylicize.

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