In Homage to Clemenger BBDO’s ‘Meet Graham’ work for the Transport Accident Commission rival agency Cummins & Partners have made Grant to promote the Melbourne Advertising and Design Club awards this year.

Agency life can be a pretty stressful place, therefore, “What would a human body need to evolve into to survive a career in advertising,” MADC President Adrian Bosich comments, “We began to fantasise about taking advertising’s most common gripes through the structure of one of the most world-famous case studies.”

Engineered to survive a career in advertising, Grant is the result…