BRAND MARKETING / DIGITAL MARKETING LEAD (JOB SHARE)

Phil Rands

£35 – 50k (Full Time Equivalent) DOE – Edinburgh, Home Working & Flexible Hours

We are seeking two part time candidates with complementary skills set to take on the role of Brand Marketing Lead / Digital Marketing Lead for a leading software technology company that develops ground-breaking solutions. Using your Digital Marketing / Brand Marketing experience expect to help the company pivot to become a fully-fledged Cloud based platform.
Flexible hours and homeworking for the majority of the time is on offer. You must have an address in Scotland and be able to attend scheduled in-person team meetings in Edinburgh.  
Founded in 1997 and based in the heart of Edinburgh the Brand Marketing Lead / Digital Marketing Lead will be joining an independent software consultancy that specialise in rapid application development (RAD) for commercial, academic and creative environments. They have the capability to develop and launch apps in super quick time. They are now looking for two exceptional candidates to utilise their love of technology and work together as the Brand Marketing Lead / Digital Marketing Lead. 
As this is a shared Brand Marketing / Digital Marketing role, we do not expect you to have every skill set in the following sections. You should have passion and experience in at least two of the following areas:
1. Brand Story Telling
You will create inspirational and engaging content & stories, bringing to life customers, community and business in a way that motivates others. Their community has amazing stories to tell, you will drive the creation and sharing of them. The ideal Brand Marketing Manager will have the right balance between creative flair and a data driven mindset, with experience sourcing and creating engaging content, the skill to spot an interesting story to tell, whether that comes from a customer or is something in the data, and presenting this in a way that the audience can relate to. 
2. Multi-Channel Campaign Management
You will plan, design, cost and execute multi-channel campaigns with support from other members of the marketing team. You will ensure that messages and initiatives are consistent, on-brand and on-budget. You are just as comfortable creating and optimizing landing pages and email sequences as you are creating paid media to sit on a variety of channels. 
3. Video Content Creation
You have a passion for bringing out the best in people as you interview them on camera to tell their story. The content you create is engaging and relevant to the audience, with an ability to identifying individuals and organizations, bringing them on board and creating the content with them. Your videos can be used both to tell stories on the website and also edited into content and advertising campaigns that will run on other channels.
4. Website Engagement Specialist
You understand how to ensure that their website remains fresh, on message and communicates its purpose clearly to new prospects who land on it, while also taking them on a journey to engage with products and services. You mix both a creative flair and a data driven approach to constantly hone the digital funnel to increase engagement and conversion at every stage of the process. You enjoy technology and getting hands on with their easy-to-use app creation platform, and are able to feedback relevant ideas and data driven experiments for the on-boarding process to product management.

5. Social Media Manager
You have a passion for social media platforms. You can create a social media calendar then work tirelessly to increase engagement across selected social media platforms. You will work both to increase the number of followers and also to ensure that the followers are generally from the target demographics. You understand the dos and don’ts of social media and have a proven track record managing multiple social channels successfully.
To qualify…  You could be a Brand Marketing Lead / Digital Marketing Lead / Brand Manager / Marketing Manager / Social Media Manager / Digital Marketing Manager / Video Producer / Content Marketing Manager /  Content Marketing Lead / Website Marketing Manager or similar with a CV that demonstrates:
  • Experience in a least two of the five areas above, working in a similar / relevant role
  • The ability to hone and implement the marketing plan at a strategic/senior level
  • You are a self starter with the ability to execute on-message campaigns with minimal supervision
  • You are both creative and enjoy working with data and finding ways to set and deliver on KPIs
  • An impressive track record of success
  • You are happy to work from home with some scheduled meetings in an office environment.
This is a fantastic opportunity for two Brand Marketing Lead / Digital Marketing Lead to work within a friendly, relaxed working environment, contributing to a growing and successful small company. On offer are flexible working hours and a hybrid home/office environment to suit your lifestyle. Get in touch…