MARKETING MANAGER (FITNESS INDUSTRY)

Phil Rands

£30- 35K (DOE) PLUS BONUS (OTE £45K). – Kent, TN14

A Marketing Manager / Senior Marketing Executive, who has a love and passion for the fitness industry is needed to take up a pivotal role in a fitness group that boasts the most qualified gym team in the Southeast. Expect to take the lead in developing a compelling multi-channel marketing strategy that drives engagement, sales, and growth. 
With the largest dedicated personal training space in the UK, professionally guided exercise and nutrition, award winning customer service, specialist classes and leading trainers this fitness group is renowned for achieving client’s fitness, weight loss or sports performance goals.  Due to exciting growth, they are now seeking a Marketing Manager / Senior Marketing Executive to support the owners and senior management team in increasing footfall, memberships and other income streams.
 
Working closely with the founders the Marketing Manager will develop and implement a fully measurable marketing content strategy and plan across online, social, email/e-comms, on site, off site, in print and publications that delivers growth across multiple sites (currently Sevenoaks and Blackheath). 
In more detail the Marketing Manager will:
  • Create, manage, and deliver a clear content strategy which aligns with products and events
  • Run the social media accounts (company and personal profiles for owners/founders and senior management), ensuring regular, consistent and co-ordinated posting. 
  • Manage the e-communications to nurture and prospect clients
  • Update and maintain the website. 
  • Manage the publications schedules, ensuring timely supply of artwork and content for deadlines and editorials/features. 
  • Analyse and report on marketing results, showing engagement, reach, conversion and income generated.
  • Keep abreast of competitor activities and advancements and ensure they’re ahead of the market where possible. 
Whether you are creating and executing the marketing plan, generating meaningful relationships and partnerships with media outlets, sports clubs, local retailers and businesses, developing brand guidelines, delivering an event calendar or marketing new products, you will enjoy working in a fast paced, dynamic environment where all your skills will be well utilised.
This role is generally Monday to Friday, but some weekend working will be required, partial remote working (up to 2 days a week would be considered for the right candidate.)

To qualify… You should be a talented and enthusiastic Marketing Manager / Communications Manager / Brand Manager / Digital Marketing Manager / Social Media Manager / Marketing Communications Manager / Senior Marketing Executive or similar looking to build a career within an exciting group. In more detail, your CV should demonstrate:
  • Experience in a similar marketing role ideally within the fitness industry
  • The ability to lead, write and deliver marketing plans
  • Experience of managing both on and offline marketing campaigns
  • The ability to work collaboratively as part of a close-knit team, as well working autonomously as the role requires
  • Excellent time-management skills, able to prioritise workload
  • Experience growing and maintaining relationships
  • Excellent verbal and written communication skills
  • A can-do attitude with an analytical mindset.
In return the Marketing Manager / Senior Marketing Executive can expect to work in a team of talented, passionate individuals who are all driven to deliver the best fitness environment.  In return you will receive, full gym membership, laptop, free parking and much more.