Force India F1

Top Tier Apps

Finding Software Engineers for a state-of-the-art facility in the Northamptonshire countryside.

Force India employ some of the world’s leading minds in aerodynamics, advanced material research, engineering as well as automotive design and they asked Guru to help find more for the team.

Collaborating with the Head of Software Development and in-house marketing teams we were tasked with reaching expert .NET / C# Software Developers possessing the ability to build the next generation of F1 software applications. Using a combination of advertising, social media and bespoke content we crafted a campaign capable of reaching this incredibly niche audience.

Creating an ad campaign supported by bespoke content marketing across our owned channels it was possible to generate significant interest amongst the engineering community and attract excellent applications including those from competing F1 teams.

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