Breaking In is a unique collection of interviews from over 100 movers and shakers from within the creative industry. Compiled by the acclaimed Product Designer Amina Horozić this book offers up a useful resource for Designers looking to build that killer portfolio to land their dream job.

Amina Horozić on BREAKING IN™: Product Design:

What’s this all about?

This book is a collection of interviews with the top creative leadership of the industrial design world about how to land a job as a designer and maintain this fulfilling and fun career. Over 100 creatives share how you should prepare yourself, and your portfolio, in order to land your dream job. Industrial design is a broad field, and within these pages you will find interviews with product, furniture, footwear, and automotive designers working in-house, as freelancers, consultants, and everything in between.

And who are you exactly?

In 2004, I started my career as an automotive designer for Chrysler. In 2009, I moved to San Francisco to pursue graduate school and work as an industrial designer for frog design and Aether Things. Currently, I am a lead industrial designer at fuseproject. I have a BFA in Industrial Design from College for Creative Studies and an MBA in Design Strategy from California College of the Arts. I was born and raised in Sarajevo, Bosnia and Herzegovina, but feel at home just about anywhere under the sun.

Why did you decide to do this?

I have been through this process myself, more than once. When I graduated from college I spent about five months sending my portfolio out to anyone and everyone, thinking that the same content would resonate equally in every car studio. It didn’t. Later, when I was leaving the auto industry for a consulting gig, I had to revamp my portfolio yet again. Work that impressed my bosses at Chrysler did not have the same effect at consulting firms that dealt with consumer electronics clients. I would have loved to have had the information in this book as a guide. Understanding what the creative leadership is looking for in each organization is the key to getting your foot in the door.

Whom is this book for?

Anyone considering a career in product design or who just wants insight into how the best minds in the industry think.

Follow on Twitter: @aminahorozic & @breakingin
Get your copy here: Amazon